Chapter Mock Test
Total Marks:30
Duration:40 min
Total Questions:20
Difficulty:Mixed
Test Structure
- —Section A: 10 MCQs (1 mark each)
- —Section B: 5 Short Answer (2 marks each)
- —Section C: 2 Long Answer (5 marks each)
Before taking the test
- —Know the meaning of media (plural of medium) and mass media (media reaching a large audience)
- —Differentiate between print media (newspapers, magazines, books) and electronic media (TV, radio, internet)
- —Understand why advertisements are the main source of income for media and how this affects content
- —Know how big business ownership of media affects neutrality and independence
- —Explain how media strengthens democracy (informing citizens, creating awareness, holding government accountable)
- —Define balanced reporting and explain why media often fails at it (business and political pressure)
- —Understand censorship and the Emergency period (1975-77) as the worst example in India
- —Know what independent media means and why financial dependency is its biggest challenge
- —Remember Khabar Lahriya as an example of local media run by marginalized women in Uttar Pradesh
- —Differentiate between social advertisements (public welfare) and commercial advertisements (selling products)
Key Concepts to Remember
Types of Media
Print (newspapers, magazines, books) vs Electronic (TV, radio, internet). Print is oldest; electronic is faster and wider-reaching.
Media and Money
Advertisements = main income source. Big business ownership affects neutrality. Money influences what media reports.
Media and Democracy
Fourth pillar of democracy. Informs citizens, creates awareness, holds government accountable, sets the public agenda.
Censorship and Independence
Censorship = government control of media. Emergency (1975-77) = worst example. Independent media = free from government AND business.